I participated in the Color Run in NYC on August 26th. Its a 5K course at Floyd Bennett Field which is a converted Army Training Center in Brooklyn that now, hosts a bunch of athletic events. Basically, you run about a 3 mile course on pavement and volunteers squirt powdered, colored cornstarch on you as you run through checkpoints. See picture below.
I am not a big fan of running. I can never get to that point (usually the 1 mile point) where running becomes mindless. It is always work to me. However, since this 5K had a fun, interactive theme, it wasn't hard to stay motivated.
Best part was finishing, listening to the fun DJs, throwing around packets of colored dust as a big group, and picture taking! Its an event for all ages. Its a good way to get non-active people into running.